The Walls Weren't Broken Down – The Story of "TraceBook"

ABSTRACT: TraceBook is a case study in the development and implementation of a digital enterprise in a military organization. Despite the large investment in the platform's development and implementation, it failed to create the networked intelligence conversation for which it was created, and today it serves principally as a system for updates, reports and tagging. This article seeks to explain why the intelligence social network didn't live up to expectations. The paper's author claims that the failure of TraceBook was not caused by any flaw in the technical interface, but principally by the friction that the platform created between collection and research in relation to working methods and traditional role delineations. The organization's lack of will to cope with the challenges and the changes that the new platform brought is an example of the friction between a technological solution in a conservative organization, and of the need for a dialogue and organizational changes to ensure the success of the digital transformation.

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