The campaign aims to educate the public on how to prepare for emergencies, particularly earthquakes
The Home Front Command began its annual information campaign on emergency preparedness today (Sunday, July 1). This year's campaign, the fourth of its kind, focuses on preparation of the home, the family, and the surrounding for an emergency situation, with a special emphasis on preparedness for an earthquake.
The Home Front Command will publish information in many languages, directed toward various sectors of the population – including Arabs, ultra-Orthodox Jews, children, and people with special needs.
The ad campaign is being managed by McCann Erickson.
This year, the Home Front Command has decided to emphasize public preparedness for an earthquake. Accordingly, this year's central exercises will focus on preparation for such a scenario. The largest of these exercises is a simulation of a magnitude 6.0 earthquake, which is slated to take place in October.
September, which has been selected as Home Front Preparedness Month, will see further efforts to raise awareness. Among other steps, the Home Front Command will provide every household in Israel with a guidebook on how to prepare for emergencies.